"The man who stops advertising to save money is like the man who stops the clock to save time."
Thomas Jefferson
International market trends and drivers
National and European food industry legislation
Industry “hot topics”
New product development
Technical innovation in production techniques
International marketing and promotional campaigns
Market news for commodities such as oils and grains
Senior executive appointments
Quality initiatives
Environmental issues
Readership profile
The Snacks Magazine’s circulation targets senior managers in savoury snacks manufacturing and suppliers to this dynamic growth sector. It includes both business and associate members of ESA, plus many subscribers worldwide.
All copies of The Snacks Magazine are distributed by name and title, reaching the industry’s key decision-makers four times a year.
Circulation is further extended via distribution at appropriate trade shows on the international exhibition circuit.
27% associate members
This group represents the suppliers to the snacks industry, with companies active in raw materials, ingredients and flavours, packaging machines and materials, turnkey production lines, measuring and monitoring instrumentation and storage and waste handling facilities.
38% subscribers
This is an important element of our readership. These companies who are not members of ESA but are significant players in the savoury snacks sector and related fields, either as manufacturers and suppliers or as Government bodies, consultancies, research institutions and libraries with an active interest in savoury snacks.
As an advertiser in The Snacks Magazine, you can command a prime position among the pages of news and features that have won wide respect from readers for intelligent, in-depth and exclusive coverage of key issues. Through us, you can reach high-level contacts among the major players of today and snacks industry entrepreneurs of the future.
The Snacks Magazine digital edition was launched in 2012. It allows readers to streamline their search across current and archived issues and enables them to connect to their desired content quickly. URLs and emails are live to offer readers an instant opportunity to access advertiser sites or email potential contacts.
Marketing services
Promotional mailings
The Snacks Magazine is the official journal of ESA. It has an exclusive readership of business and associate members representing manufacturers and suppliers worldwide, plus an international subscriber group outside of the Association.
As part of a not-for-profit trade association The Snacks Magazine is unable to sell its mailing list, but we CAN offer competitive distribution deals for targeted promotional mailings. Contact the publisher for prices.
Ad Run-ons and reprints
Ad run-ons and reprints act as low-cost promotional flyers. As an advertiser or contributor within a major feature or news page, The Snacks Magazine offers you the opportunity to order run-ons at the time of print or reprints at a later date. These could make a cost-effective contribution to your public relations campaign, exhibition presence or conference or supplement the information you provide to visitors. By ordering before press time, you can save on set-up costs.
Multi-page inserts
This special service offers The Snacks Magazine advertisers the opportunity to mail, as inserts, their product catalogues or promotional brochures/leaflets to our mailing list of companies across the worldwide savoury snacks sector. This service applies to inserts of four pages or more and offers additional savings over regular insert rates. Contact the publisher for details.
Ad development
We can produce your ad! Writing copy and designing an ad for the international market requires specialist expertise. The Snacks Magazine offers its professional in-house design and copywriting expertise to assist those companies currently operating without dedicated agency support - at competitive prices!
Full page trim 210mm wide x 297mm high
Bleed: 216mm wide x 303mm high
(3mm all around advert)
Double page spread trim
420mm wide x 297mm high
Bleed: 426mm wide x 303mm high
(3mm all around advert)
Full page vertical:
190mm wide
280mm high
Half page horizontal
190mm wide
130mm high
Half page vertical
90mm wide
280mm high
Quarter page vertical
90mm wide
130mm high
All advert materials must be sent
pre-paid to the publishers’ UK office:
Advertising Rates 2019
Four Colour Rates 1x 2x 4x
Full page £1480 £1420 £1310
1/2 page £990 £940 £890
1/4 page £615 £595 £550
Special positions
Inside Front Cover x4 £1575
Inside Back Cover x4 £1475
Back Cover x4 £1565
Centre double-page spread -
earned rate plus 10%
Bleed - earned rate plus 10%
Loose insert
Loose/randomly placed:
4/c 1 sheet/2 sides (2 pages) £2100
Bound-in insert
4/c 4 Double sheet - (4 pages) £3200
Run-ons and reprints
These are available on request to the publishers. Orders for run-ons, placed before press time, represent best value as they do not incur set-up costs involved in reprints.
*Covers and other special positions are cancellable only if written notice is received by the
publishers at least 30 days before insertion deadline for that issue. NO cancellations will
be accepted after insertion deadline date.
The Snacks Magazine reserves the right to cancel space bookings or contracts with advertisers where payment remains outstanding from previous issue.
Payment Terms: Net 30 days in £ Sterling ONLY
to the publishers:
Mill Publishing Ltd. by credit transfer
by cheque (UK)
by cheque/bankers draft drawn
on a London Bank (Overseas)
Please contact the publisher for information
email: [email protected]
Tel: +44 (0) 07966 989475