Snacks logo NEW esa logo

The official journal of the European Snacks Association

"The man who stops advertising to save money is like the man who stops the clock to save time."


Thomas Jefferson


your global snacks partner

Where and how you advertise makes a critical statement about your company and how you position yourself in the dynamic and growing sector of international savoury snacks.

    The Snacks Magazine is the only publication in Europe that’s officially endorsed by the European Snacks Association (ESA), whose membership spans the European Union and beyond.

  From its base in the UK, The Snacks Magazine reaches top managers throughout the world. The core readership within the EU today includes the growing markets of Central and Eastern Europe, and the magazine is also read as far afield as North and South America, the Middle and Far East, Pacific Rim, Africa, Asia and Australasia.

 The European Snacks Association and The Snacks Magazine together represent a comprehensive source of information on:

Why advertise in snacks magazine?

International market trends and drivers

National and European food industry legislation

Industry “hot topics”

New product development

Technical innovation in production techniques

International marketing and promotional campaigns

Market news for commodities such as oils and grains

Senior executive appointments

Quality initiatives

Environmental issues

28% Rest of World

including Middle East, Africa, Far East, South East Asia, Australasia, India and America including all the major markets of North and South America


72% Europe

including UK, Central and Eastern Europe plus EU and EFTA countries


shutterstock_4167460 3 olive oil bottles Spices

Readership profile

The Snacks Magazine’s circulation targets senior managers in savoury snacks manufacturing and suppliers to this dynamic growth sector. It includes both business and associate members of ESA, plus many subscribers worldwide.

 All copies of The Snacks Magazine are distributed by name and title, reaching the industry’s key decision-makers four times a year.

 Circulation is further extended via distribution at appropriate trade shows on the international exhibition circuit.


27% associate members

This group represents the suppliers to the snacks industry, with companies active in raw materials, ingredients and flavours, packaging machines and materials, turnkey production lines, measuring and monitoring instrumentation and storage and waste handling facilities.


38% subscribers

This is an important element of our readership. These companies who are not members of ESA but are significant players in the savoury snacks sector and related fields, either as manufacturers and suppliers or as Government bodies, consultancies, research institutions and libraries with an active   interest in savoury snacks.

 As an advertiser in The Snacks Magazine, you can command a prime position among the pages of news and features that have won wide respect from readers for intelligent, in-depth and exclusive coverage of key issues. Through us, you can reach high-level contacts among the major players of today and snacks industry entrepreneurs of the future.


The Snacks Magazine digital edition was launched in 2012. It allows readers to streamline their search across current and archived issues and enables them to connect to their desired content quickly. URLs and emails are live to offer readers an instant opportunity to access advertiser sites or email potential contacts.


Marketing services

Promotional mailings

The Snacks Magazine is the official journal of ESA. It has an exclusive readership of business and associate members representing manufacturers and suppliers worldwide, plus an international subscriber group outside of the Association.

 As part of a not-for-profit trade association       The Snacks Magazine is unable to sell its mailing list, but we CAN offer competitive distribution deals for targeted promotional mailings. Contact the publisher for prices.


Ad Run-ons and reprints

Ad run-ons and reprints act as low-cost promotional flyers. As an advertiser or contributor within a major feature or news page, The Snacks Magazine offers you the opportunity to order run-ons at the time of print or reprints at a later date. These could make a cost-effective contribution to your public relations campaign, exhibition presence or conference or supplement the information you provide to visitors. By ordering before press time, you can save on set-up costs.


Multi-page inserts

This special service offers The Snacks Magazine advertisers the opportunity to mail, as inserts, their product catalogues or promotional brochures/leaflets to our mailing list of companies across the worldwide savoury snacks sector. This service applies to inserts of four pages or more and offers additional savings over regular insert rates. Contact the publisher for details.


Ad development

We can produce your ad! Writing copy and designing an ad for the international market requires specialist expertise. The Snacks Magazine offers its professional in-house design and copywriting expertise to assist those companies currently operating without dedicated agency support - at competitive prices!  

Full page trim 210mm wide x 297mm high

Bleed: 216mm wide x 303mm high

(3mm all around advert)


Double page spread trim

420mm wide x 297mm high

Bleed: 426mm wide x 303mm high

(3mm all around advert)


Full page vertical: 

190mm wide

280mm high


Half page horizontal

190mm wide

130mm high


Half page vertical

90mm wide

280mm high


Quarter page vertical

90mm wide

130mm high

All advert materials must be sent

pre-paid to the publishers’ UK office:


Advertising Rates 2013

Four Colour Ratesx    1x          2x             4

Full page                  £1480    £1420      £1310

1/2 page                   £990      £940       £890

1/4 page                   £615      £595        £550


Special positions

Inside Front Cover x4                                 £1575

Inside Back Cover x4                                  £1475

Back Cover x4                                              £1565

Centre double-page spread -

earned rate plus 10%

Bleed - earned rate plus 10%


Furnished inserts

Loose/randomly placed:

4/c 1 sheet/2 sides (2 pages)                 £690

b/w 1 sheet/2 sides (2 pages)                £550

4/c Double sheet/2 sides (4 pages)      £1345

b/w Double sheet/2 sides (4 pages)    £1080



4/c 1 sheet/2 sides (2 pages)                  £1135

b/w 1 sheet/2 sides (2 pages)                 £905

4/c Double sheet/2 sides (4 pages)      £2270

b/wDouble sheet/2 sides (4 pages)      £1810


Run-ons and reprints

These are available on request to the publishers. Orders for run-ons, placed before press time, represent best value as they do not incur set-up costs involved in reprints.


*Covers and other special positions are cancellable only if written notice is received by the

publishers at least 30 days before insertion deadline for that issue. NO cancellations will

be accepted after insertion deadline date.


The Snacks Magazine reserves the right to cancel space bookings or contracts with advertisers where payment remains outstanding from previous issue.


Payment Terms: Net 30 days in £ Sterling ONLY


to the publishers:  

Mill Publishing Ltd. by credit transfer

by cheque (UK)

by cheque/bankers draft drawn

on a London Bank (Overseas)


Please contact the publisher for information


Tel: +44 (0) 07966 989475







Take a look at our online sales brochure

CLICK HERE TO VEIW Media pack 2018